Tiffany & Co. Launches First Advertisement Featuring Same-Sex Couple

The “Will You?” Campaign Represents True Love’s Meaning

By Diana Porcelli

“Will you marry me?” Everyone dreams of hearing those four words, or getting their nerves worked up enough to say them. Never mind getting down on one knee, what about the ring?

Today, same sex marriage is acceptable. And from a salesperson’s point of view that’s great, because we get to sell two wedding bands and two engagement rings to one couple!

Tiffany has launched its first samesex national advertisement, “Will You?” Amongst a series of different couples, a still shot of two gentlemen sitting on a stoop is an actual gay couple living in New York City.

Not only is Tiffany a world-wide name, but it is also the first to feature a same-sex couple in a national ad. The “Will you?” ad represents something other than buying the right ring, but what true love really means. The world is changing every day with some new invention or discovery of science. But now Tiffany and Co is coming out of the closet.

“This is a step forward for jewelry companies,” said Thomas Vitale from CSI’s LGBTQ Resource Center.

The ring must be perfect and, of course, the right size too. No matter whom you propose to or how, the question that will most likely come up is, “Where did you get the ring?”

For over 175 years that iconic blue box wrapped up with the white bow never fails to disappoint. If you don’t know what I am talking about, you better do some research. Charles Lewis Tiffany started Tiffany Co. in 1837.

He was known for purchasing the rarest diamond on earth, a 287.42 carat yellow diamond–which went on to be known as the Tiffany diamond–in the rough and was cut to a cushion shape and 128.54 carat with 82 facets, more than your average diamond. Tiffany cuts their diamonds to release their brilliance, not for size.

Their iconic six-prong Tiffany setting is known worldwide. A plain solitaire diamond–no fancy band or anything–just the diamond that captures your eye.

If your significant other knows what is good for them, I highly suggest buying something from Tiffany in your lifetime.

Just a little insight for any football fans reading this, Tiffany crafted the Vince Lombardi trophy for the Super Bowl and many other sporting event trophies over the years.

“Tiffany is showing the world that gay marriage is okay.” Said Danny Yat, also from the LGBTQ Resource Center.

Anyone can walk into a store and purchase some jewelry or not. But how you are treated by the salesperson is what makes your experience.

“The LGBT community is a buying community just like everyone else,” said Vitale.

When someone walks into Tiffany and Co. knowing they welcome the LGBT community, they can feel more relaxed and reassured that they will not be discriminated against.

When working with any customer, they should be treated with the same respect regardless of who they are. That’s how it should be throughout any store regardless of what is being sold.

I have been discriminated when shopping in a store. I’ll let you in on something, it is not a good feeling!

Working in the jewelry industry, I deal with many different people on a daily basis and you have to know how to deal with your customers.

Knowing that you are going to have to look at that ring for the rest of your life, you don’t want to be pressured into buying something by a sales associate that is not matching your needs.

I believe Tiffany and Co. has done the right thing in putting it out to the world that they are supporters of the LGBT community.

When purchasing an item you plan on having with you for the rest of your life, you need to be sure it is what you want and love it, such as a wedding band or engagement ring–not to mention a more expensive item of your life, a house, of course.



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