We Don’t Eat Pumpkin Spice, Pumpkin Spice Eats Us
By Lucia Rossi
Pumpkin Spice is a craze that has completely taken over the human race this season, and will probably continue to do so until people realize that salted caramel is the new thing.
Until, then we should probably get to know pumpkin spice a bit better before we invest and possibly gain more weight.
Let’s start with, what magical properties does it contain? According to the Old Farmer’s Almanac, you can make your own pumpkin spice with this simple recipe:
- 1/3 cup ground cinnamon
- 1 Tablespoon ground ginger
- 1 Tablespoon ground nutmeg
- 1 ½ teaspoon ground cloves
- 1 ½ teaspoon ground allspice
If that is too much for you, you can give into corporate manipulation and buy the McCormick pumpkin spice. In 1934, McCormick & Company introduced the pumpkin spice blend and in 2014, they sold nearly 4 million bottles.
Going further back, pumpkin spice can be traced as far as 1796, when Amelia Simmons published what was considered the nation’s first cookbook, American Cookery, where it had a “pumpkin pudding” pie recipe. It may just be an American fall staple that makes our bodies reminisce about our sweet childhood days on Halloween where we were still young enough to get bags of free candy. People are easily addicted to things that make us remember better times, this may be one of those things.
Other companies have been trying to get in on the pumpkin spice market since then and you probably notice that it is EVERYWHERE. You name it, it probably has a pumpkin spice flavor. I’m talking, Hershey kisses, Candy Corn, Chocolate chips, pudding, muffins, English muffins, crackers, chips, almonds, pecans, cider, syrup, tea, coffee, bread, cakes, cookies, Jell-O, peanut butter, soup, Twinkies, milk, Oreos, Chobani yogurt, and even pasta sauce.
ABC News actually just released a two-part YouTube video reviewing a lot of different pumpkin spice products if you’re feeling curious. This should give you an idea of what should be pumpkin spice, and what shouldn’t.
The pumpkin spice craze has even migrated to dog food products, oral hygiene, and gum products. They have actually been doing well with sales of $12,878,380, $1,038,879, and $970,460.
Since the raging sales, actual fresh pumpkin sales have plummeted to 8.6 million fewer pumpkins being sold. That’s a lot of homeless pumpkins.
Nielsen, a company for consumer studies, gathered data saying that last year 37% of Americans bought a pumpkin flavored product. Pumpkin products actually accounted for $361 million in sales last year and have grown 79% since 2011. Pie filling still dominates as the number one product though, (see chart).
According to MyFitnessPal, the pumpkin spice trend is actually on a decline with a drop of 7.3% on people’s food logs since the program started in 2009. MyFitnessPal and Huffington Post, both believe that pumpkin spice is dead, and the next flavor food trend will be salted caramel. We will just have to see.
Alright, let’s get to the product everyone is itching for. Like literally itching for, because it’s like crack. I’m talking about the Holy Grail of Pumpkin Spice, the Starbuck’s Pumpkin Spice Latte. It’s not just for basic bitches anymore, it’s for everybody.
Since Starbucks actually received a lot of customer complaints about the lack of actual pumpkin in their drink, they announced that the 2015 PSL will include real pumpkin puree, not that it made much of a difference most say it still tastes the same.
If you’re dieting, watch out for this drink because it has 39 grams of sugar. That is eight more than an entire Marie Callender’s pumpkin pie. Just sayin’.
The PSL has become so famous on its own that it even has its own Twitter with over 104,000 followers, @TheRealPSL.
If you want to save yourself some moo-lah and calories, check out this cool homemade recipe for the latte.
Categories: Livin' La Vida Lucia