WSIA discusses the success of their Chipotle Fundraiser in April.
By Gabriel Acevedo
Photo Credit: Gabriel Acevedo
Students sit down at the Chipotle by the Staten Island Mall to enjoy some Chipotle while promoting WSIA.
WSIA members found the ability to combine two of their favorite things: supporting their radio station, and big, delicious, Chipotle burritos.
WSIA members hosted a “Do Good With Chipotle” fundraising event on April 15 from 4 PM to 8 PM at the Staten Island Mall location.
At the event, people ordered with a special code. By inputting the code in their mobile order, or showing it to the cashier, they not only helped raise money for WSIA, but they also received a discount on their purchase. This not only prompted students to come by to support Staten Island’s only licensed FM, but also get a discounted meal in exchange.
Michael Ivany, programming director of WSIA, remarked that he really enjoyed promoting the station while also giving back to the Staten Island community.
“It was very nice to be out in the community promoting ourselves to our larger audience outside of the college community” said Ivany. “As an FCC licensed FM, we are here to serve our Staten Island community at large.”
Aside from just ordering from Chipotle from the mall location, WSIA members and fellow students gathered together to make an event out of it. Students and members got together to not only promote the local FM station, but also enjoy the delicious Chipotle food.
“Personally my favorite is the ‘surprise me burrito’,” said Ivany. “Because I love the look on their face when I’m not the one making decisions and they can just go wild.”
Mariam Ibrahim, the promotions director of WSIA, was excited to not only promote the station, but have people from the station show up to actively support WSIA.
“The best part about this event and planning for this event is definitely teamwork,” said Ibrahim. “I wouldn’t have been able to do this without the help and support of other WSIA directors and members.”
Ibrahim was excited to see people enjoy their delicious Chipotle orders and eagerly express their support, including people who did not previously know about the station’s existence on the island.
“I also loved that it exposed people to WSIA,” said Ibrahim. “And seeing the surprised and excited expressions on people’s faces after knowing we exist was amazing, and definitely motivating for me and the promotions department to make sure we market ourselves as best as possible.”
As for the next plans scheduled, Ibrahim remarked that she would rather keep it a surprise. As of now she encourages those who loved the event to follow @wsia_fm on social media for any announcements and events.
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