Beautycon vs. IMATS: Who Will Win? By: Lucia Rossi Much like how Comic Con is to pop culture lovers, IMATS and Beautycon is to makeup lovers. However, not all beauty conventions are created […]
Battle of the Beauty Conventions
Colorful Scenes from the 2016 International Makeup Artist Trade Show
By Lucia Rossi The Sugarpill makeup brand had friendly and colorful associates working the booth. They usually have a wide variety of palettes, but they kept it simple this year. Many of […]
Rae Morris Shares Beauty Secrets at IMATS New York
Published Makeup Artist Tells All By Lucia Rossi As a keynote speaker at New York’s International Makeup Artists Trade Show, world renowned celebrity makeup artist and author, Rae Morris, brought her A-game […]
Make Up Company Founder Fails to Inform Customers of Issues
Lime Crime Security Breach By Dennise DeJesus In recent months, the makeup brand Lime Crime has gained notoriety within the beauty community, having its website security breached in October 2014. Many customers’ bank […]
