Kardashians Dash Through Virtual Gaming World Leaving Players Hooked
By Victoria Priola
The family you love to hate has found, yet another, way to make money. Kendall and Kylie Jenner are immersing themselves in the digital world with their highly anticipated app, “Kendall and Kylie.”
Its bleak name has no bearing on the game’s story-line.
The set-up is a virtual reality of how all the Kardashian sisters make their living.
Your character starts out working in a salon, The Van Norman, and moves through levels by completing events booked by Perry, your manager, and making connections with other characters.
Your success in the game is based off how many stars your Instagram posts get after you complete events and how many followers you accumulate on social media in the virtual reality of your character.
The game has created some major success for itself in real life.
Fortune reported that the app earned over 1,100 user reviews, and an average rating of four-and-a-half stars out of five since it was released on February 20.
Business Insider reported that the “Kim Kardashian Hollywood” app, which debuted in the summer of 2014, made $1.6 million in its first five days on the market and up to $100 million in profit, according to the studio behind the game, Glu Mobile.
Kendall and Kylie’s app is said to make more money as time goes on due to the Jenner sister’s large following on social media.
The game has a similar layout and character prototype to their sister Kim’s game, “Kim Kardashian Hollywood,” as if that was any surprise.
A difference between the two apps are that Kendall and Kylie’s events are beauty vlogs or makeup tutorial videos while Kim’s events are photo shoots and retail jobs.
“Kendall and Kylie” is displayed in a social media format opposed to Kim Kardashian Hollywood that is less focused on the growing importance of online presence.
“Kendall and Kylie” gives players an equal amount of time to complete the event, but the user’s energy fills up the star meter more and allows the user to complete the event quicker.
It wouldn’t be a Kardashian product if it wasn’t a family affair. In “Kim Kardashian Hollywood,” everyone in the family, excluding Scott Disick and Caitlyn Jenner, were made into virtual characters users would meet in their gameplay.
Caitlyn Jenner is also not in Kendall and Kylie.
A lot of potential romantic partners your character meets in the beginning of the game are poets. Players can consider this an ode to the depleting job market, unless their are a lot of poets roaming around Los Angeles in reality.
The game, although entertaining, comes with it’s fair share of glitches. The reward tab on the bottom left of the activity panel is constantly blinking.
There are dozens of game cheats and hacks online that will help you gain 5,000 followers in five minutes.
One of them is strictly for iPhone users. Open up the Kendall and Kylie app, then go back to your home screen. Go to Settings and scroll down to General. Then click Date & Time.
Once you’re there, swipe left on Set Automatically. Scroll up on the date column until it comes to a full stop, do that twice. Open up Kendall and Kylie again, and you should see your follower count go up.
Make sure to only do this a couple of times. When I tried this hack more than once, it froze my app and made me lose followers after a while.
A fairly new feature to the game is the advertisement of the Jenner sisters’ new line at PacSun.
The girls have been partners with PacSun since November 2012, and now your character can wear their new summer line, for the same overpriced cost it would be if you bought it in real life.
A lot of the iconic Kendall and Kylie Jenner hairstyles are not available to users until they reach level 12.
Characters have to settle for having short blonde hair until they can unlock the Kylie Jenner baby blue wig.
“Kendall and Kylie” is one of those “this could easily infiltrate my life” games.
Events take anywhere between three to eight hours to complete, so you can forget about being productive for that time.
Waiting for your energy count to go up takes the longest time compared to everything else in the game.
But after that, your millennial thumbs are free to play for as long as society deems socially acceptable.