Do You Have What it Takes to Be a Beauty Influencer?

By: Roseanne Cassar

Who’s your favorite? (Credit: wwd.com)

Ever wonder who are the people behind the YouTube video tutorials and vloggers?  They are ordinary people just like you and I, but they decided to take their talent one step further.  

These influencers found a way to target and catch their audiences.

They figured that posting videos and writing about their talents would give them a tremendous gain in the internet world. This leap of faith has given a few influencers a leg-up in landing their dream jobs and created partnerships with name brand companies.  So, what is a beauty influencer?

A beauty influencer is a marketing tactic. According to the marketing website Izea.com, this is defined as, “a social media user with a significant and engaged following endorsing specific makeup and beauty brands through shareable and digital content.”

BusinessDictionary.com says an influencer is a person, “who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience.”  On social media, there is a term called, “influence marketing.”

Wikipedia.com states that influence marketing is a “form of marketing in which focus is placed on influential people rather than the target market as a whole.” There are seven habits that you can follow to become an influencer.

One good habit to follow is to believe in yourself. Another habit is to treat people with respect. It’s true that actions speak louder than words.

Thirdly, you should be genuine. A fourth habit is to show interest in others. Also, always speak politely.

The sixth habit is to smile. Also, don’t forget to be helpful. These are really good habits to keep in mind and follow if you plan on becoming an influencer on social media.

What does it mean to be an influential person? A positive influencer will want to create a video and express how they feel about the scenario.

They can also share their own experiences about what they went through. The key is to post your YouTube videos and vlogs on a positive note.

Keeping your attitude positive and showing off your talent in a realistic way.  

By doing this, it will help you to gradually gain plenty of followers on every social media network you are using to attract your target audience.

If ever you decide to become a positive influence for yourself or for others, all you have to do is follow these seven uncommon ways to lead people in the right direction.

Rule one is to respond, don’t react. Next, you should remain neutral and objective when things go wrong.  Another suggestion is to be honest about your emotions but also learn to reign them.

The fourth rule is to show that you are glad for others. Also, it is important for you to be strong for others. You should also choose to be happy.

And last but not least, you should intend your day. These tips should be used as your guide line for success. You can even heighten these tips in your own way and turn them into skills that can lead you in the direction of an influential leader.

All of these tips can be useful when you are demonstrating yourself through video or vlogging on social media when showing people the newest trends that are going on to help others keep up with what’s popular.

Sources: izea.com, wikipedia.com, businessdictionary.com, influencermarketinghub.com, pixlee.com