The Popular “Wrapped” Feature Returns with a Breakdown of Your Listening History
By: Lauren Silverman
The end of the year is an exciting time. With Christmas and New Year’s just around the corner, many of us enjoy looking back on the memories we made over the past 12 months.
For music lovers, it’s easier than ever to reflect on your past year in music. That is, of course, if you’re a member of the popular streaming app Spotify.
The music service rolled out its beloved “Wrapped” feature in early December. Spotify Wrapped is a microsite, meaning it is an extension of its home website. It analyzes your listening data from the past year and organizes it into a visually-appealing highlight reel.
It contains several pages of highlights. The “Firsts” page tells you the first song you listened to in 2018, and the next quizzes you on the amount of time you spent listening to music this past year.
Spotify Wrapped will not only tell you your favorite artist of the year, but it shows how many hours you spent listening to them.
You will also get a list of your top five artists, songs, and genres. Spotify takes their year-in-review a step further by creating a “Top 100” playlist just for you, filled with your top 100 songs.
The feature not only includes data, but an easily-consumable presentation that makes viewers feel like they are having a conversation with Spotify. It makes comments on listening habits, though they are not individualized. For example, it will note that your music taste is unique if you listen to an unpopular genre.
It also includes the oldest song you listened to.
Spotify also picks songs from artists and genres you haven’t listened to and presents them in a personal 50-song playlist called “Tastebreakers,” promising that you’ll love it. It claims to pick these songs based on the ones you love.
One of the most popular pages from Spotify Wrapped feeds off the social media astrology craze. If applicable, it will tell you the most common sign from your past year.
After viewing your interactive Wrapped slideshow, you are presented the option to share your stats on a scorecard across a variety of social media apps, from Instagram to Facebook.
Spotify Premium users are offered a special opportunity to share their 2018 Wrapped on a Times Square Billboard, given they provide their email address, name, and a photo of themselves.
In addition to your own personal statistics, Spotify also released general listening habits from 2018.
The top male artist of 2018 based on number of streams was Drake, and the top female artist was Ariana Grande. Drake’s song “God’s Plan” was the most streamed song of the year.
According to Spotify, 2018’s “Rising Genre” is emo rap. However, the genre did not make it to the Most Streamed category. Harry Styles’s “Girl Crush” was the most streamed Spotify Single, and the most streamed Spotify Playlist was “Today’s Top Hits.”
The top three breakout artists, from third to first, were King Princess, Normani, and Juice WRLD.
Spotify also included the top three “Throwback Songs” of the year. Based on their strong presence in social media in 2018, it’s no surprise that Toto’s “Africa” and A-ha’s “Take On Me” were first and second, respectively. “Billie Jean” by Michael Jackson came third.
Based on stream frequency of mood-based playlists, Spotify also created a graph to show “2018 Moods by Age.” According to the graph, people in their teens and 20s are “lit,” people in their 30s are “happy,” and people in their 40s and above are “relaxed.”
If you aren’t a Spotify member, now might be the time to join. The streaming service is unique for its combination of music and social media, you can follow your friends, listen to their playlists, and enjoy live updates of their musical adventures.